Insights into the Frozen Baking Industry Analysis

Comprehensive analysis delves into the frozen baking industry, unveiling market trends, growth drivers, consumer preferences, and technological advancements. 

This insightful overview examines market dynamics, challenges, and opportunities, providing key insights for stakeholders navigating the evolving landscape of frozen baked goods.

Analysis of Advantages of Frozen Baking Industry:

• Frozen baked goods have gained rapid popularity and development in Europe and the United States due to their advantages such as good taste, high production efficiency, cost saving, safe and stable quality, and diversified varieties.
• After the frozen food technology was introduced into my country, it was first widely used in traditional Chinese dumplings and glutinous rice balls.
• The application of frozen baked goods is closely related to the development of the baking industry. It is an optimization and improvement of the traditional baked food production and business model, and has great development momentum.
• Frozen baked goods have some of the advantages of pre-packaged products. Through large-scale and standardized production in central factories, they have better food safety guarantees, stronger quality control capabilities, and higher production efficiency, resulting in higher product stability. Food safety risks are lower.
• Frozen baked goods have a longer shelf life, but unlike prepackaged foods, frozen baked goods ensure product quality through frozen storage without adding preservatives, making them healthier and safer than prepackaged products.
• With the continuous improvement of frozen baked food technology, after frozen baked goods are thawed and processed on-site, the freshness and taste of the products are basically the same as the freshly baked products in bakery stores, and even exceed the level of some bakery stores.

Development Space of Frozen Baking Industry

Taking the United States as an example, only 3% of bakeries used frozen baked goods in 1949. This rapidly increased to 39% in 1961. In 1990, more than 80% of bakeries used frozen baked goods.

In France, frozen bread accounted for more than 50% of bread sales in 1994, and in Japan as early as 2000, 50% of bakeries used frozen baked goods. According to estimates of the retail sales of my country's baked goods of 231.713 billion yuan in 2019, if the use of frozen baked goods reaches 39% of the application ratio in the United States in 1961, my country's frozen baked food market capacity will reach 90.368 billion yuan.

Some sizable companies have emerged in the global frozen baked goods market. Aryzta, a Swiss-based frozen baked goods manufacturer, has been listed on both the Swiss and Irish stock exchanges. Its operating revenue in fiscal 2019 reached 3.383 billion euros.

General Mills, an American company ranked among the top ten in the global food industry, achieved operating income of US$1.693 billion in its frozen baked goods business in fiscal year 2019. With the continuous development of the domestic baking industry, the gradual maturity of frozen baking technology, and the continuous development of industry habits, it is expected that frozen baked food companies of comparable scale will appear in our country in the future.